Some examples of Synergy : Cinema and Advertisement Dolce&Gabbana advert :The One

This is a Dolce&Gabbana campaign named "Street of dreams" by the great movie director Martin Scorsese.  The main characters are two important actors : Matthew McConaughey and Scarlett Johansson. This is a typical example of synergy between cinema and advertisement industries, because two actors and a famous director work together in the advertisement. They interpret the role of two lovers, who meet each other as in a vintage movie of the 50's. The atmosphere is passionate and romantic, and the "two shot" used to filmed the scenes strongly underline the relationship between them. The use of black and white defined a classy, elegant and perfect style for this beautiful "love dream"together with the dialogues and the wonderful voice of the Famous Italian singer Mina with (Il Cielo in una stanza,1960). This advert, show the perfect beauty and there are all the elements to construct this dream.